Brand Spotlight: Soft Rock

Brand Spotlight: Soft Rock(Source: Soft Rock/Jason Savage; Tank Dress, $185; Blouse, $135; Boxers, $120; Pocket Top, $135; Track Pants, $165)After beloved indie fashion designer Wendy Mullins shuttered her Built By Wendy stores in June 2012, she makes a triumphant return with a new line called Soft Rock. Mullins looked to her own life for inspiration: As a new mom, she wanted casual yet stylish clothes for women on-the-go—essentially a chic alternative to sweatpants.

Brand Spotlight: Soft Rock(Source: Soft Rock/Jason Savage; Shirt, $135; Boxers, $120; Tank, $65; Overcoat, $240; Track Pants, $165)Music has always served as a muse for Mullins, so when she wondered what easy listening tunes would look like as clothes, she landed on the name of the collection—and its aesthetic. Soft Rock is comprised of sophisticated pieces in simple cuts, including breezy dresses ($185), track pants ($165), blouses ($135–$145) and skirts ($120). Everything is machine washable and can be worn with ease.

Brand Spotlight: Soft Rock(Source: Soft Rock/Jason Savage; Day Dress, $185; Blouse, $135; Ballet Skirt, $120; Overcoat, $240; Shirt, $135; Track Pants, $165)Mullins designed the 11-piece collection to appeal to women of all ages, from teens to seniors, relying on basic, solid-colored garments that can be styled to accommodate any personal preference. Shop the line exclusively at byco.com.
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