The Australian Fast-Fashion Brand That Needs to Be on Your Radar
Meet your new favorite low-budget retailer with a charitable edge, right this way.
Two summers ago, I had the pleasure of studying abroad in Australia, and from a fashion-standpoint, the Aussies are ahead of the curve. Everything I saw in the Sydney boutiques and on girls around town was effortlessly cool and unique. Flash forward to a few months later after returning to the US and the same pieces I saw Down Under were coming into fashion in America.
Without a Forever 21 in the country (shocking—I know), they have other fast-fashion retailers that run the game. As a student living in one of the world's most expensive cities, I quickly became a fan of Cotton On, a mall staple with lots of on-trend looks at incredibly reasonable prices.
My love affair with the store didn't end when my stint in Sydney was up. Since its start in 1991, the growing company is now in 17 countries and counting. As a certified shopaholic, what keeps me going back again and again are the amazing discounts the brand offers. Head over to the sale section on the e-commerce site and you'll always find a great selection of tops, bottoms, accessories and outerwear for as little as $5. With free shipping starting at $45, I can always stock up on new threads without forcing my bank account to take a hit. (True story: I scored two winter coats for $20 each in December. Best. Deal. Ever.)
Besides making women's, men's and children's clothing, plus an awesome range of gifts and stationery, the company has a charitable side. All of the profits made on items purchased through the Cotton On Foundation help to fund projects that will aid a struggling community. As of last month, the philanthropic effort has raised more than $1 million to build 500 new educational centers in Southern Uganda. It continues to partner with like-minded organizations such as the Nelson Mandela Foundation and Caring4Girls to bring education and opportunity to children all over the globe.
If you're a fan of H&M and Forever 21, you'll love what Cotton On has to offer. Check out your new favorite retailer, here.