Brand Spotlight: Industry Standard

(Source: Industry Standard Margot Midrise, $105; Odette Midrise, $105)You'd think someone like Nicole Najafi –who's logged time at Balenciaga, Lanvin and Yves Saint Laurent—would have zero problems in the shopping department. But it turns out the fashion insider faced the same problem most of us do: that is, trouble finding great-fitting jeans that don't break the bank. 

Fed up with the current dearth of denim options, Najafi founded Industry Standard, a line of five perfect jean styles that top out at $105. How does she keep the price low? She's partnered directly with a famed LA denim manufacturer. Meaning (a) there's no margin between factory and brand, and (b) the fit, quality and wash are all top-notch. It's jean-ius, if you ask us.

(Source: Industry Standard Margot Highrise, $105; Odette Midrise, $105; Simone Highrise, $105)

• Wear Your PJs Outside Thanks to This New Loungewear Brand
• Shop the Brand Creating Unique Hand-Dyed Fashions
• Discover the Stylish Intimates Line Giving Back to Women Across the Globe
• Discover the Noteworthy Brand Creating Fashions from Discarded Fabrics
• This LA-Based Brand is Your New Go-To for Luxe Basics
• Brand Spotlight: Sapphire Bliss