Brand Spotlight: DSTLD

Brand Spotlight: DSTLD(Source: DSTLD)It’s one of the great paradoxes of modern times: that jeans, the most loved and indispensable part of our wardrobe, are such a royal pain to shop for. When we try on in-store, we’re stuck straining to see how our backside looks in a cramped, poorly-lit dressing room. And don’t get us started on the crapshoot that is online denim shopping. Let’s just say we’ve been known to buy 13 different pairs of dark-wash skinnies, only to return every single style.

Brand Spotlight: DSTLD(Source: DSTLD; High Rise Slim Jean, $65)The kind people behind DSTLD, a just-launched online denim brand, understand the injustices of shopping for that perfect pair of baby blues. With the complimentary home-fitting program, customers can select up to three pairs of jeans to try in the comfort of their own homes during a ten-day trial period—and you only pay for what you keep.

Brand Spotlight: DSTLD(Source: DSTLD; Low Rise Skinny Jean, $65)No need to fret if you fall in love with all three styles: the two cuts that are currently available—each in four perfect washes—go for a super-reasonable $65 a pop. That’s because DSTLD’s direct-to-consumer business model keeps prices in check (call them the Warby Parker of denim).

And with both the low-rise skinny and high-rise slim styles, no detail has been spared: the dual-flex ring-spun yarn ensures epic fit and comfort, the hardware is custom-washed, and even the back waistbands are cut and tailored higher to eliminate dreaded gapping.

Our denim prayers have been answered.
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