Brand Spotlight: East & Lo

Brand Spotlight: East & Lo(Courtesy: East & Lo; Open Back Shirt, $39; Spliced Maxi Skirt, $36)Let's face it: Staying on top of trends can be costly at best, and near impossible when you factor in all the other everyday finances that require attention. Luckily, brand new e-tailer East & Lo, which launched earlier this month, is pulling out all the stops to ensure that sporting the latest fashions does not have to break the bank.

Brand Spotlight: East & Lo(Courtesy: East & Lo; Chiffon Dress, $59; Tie Dye Maxi Skirt, $38)East & Lo boasts breezy basics that are on-trend and—wait for it—all under $100. Their standard silhouettes are easy to wear, thanks to inherently soft fabrics and minimal embellishment, ensuring you will wear the trend without letting the trend wear you. Additionally, the e-tailer promises quick turnaround time for new styles, recurring sales (like their current promotion of 25 percent off with promo code "EASTANDLOGIRL"), free shipping on orders over $50, and free returns within 30 days. Go ahead and bookmark their homepage now, and thank us later.
Associate Editor at StyleBistro. California native, Brooklyn resident & country girl at heart. Follow me on Twitter: @katie_ddavidson Follow me: Google