Now Trending: Fluro Pink

Now Trending: Fluro Pink
(Credit: Kevin Winter/Getty Images North America, Anthony Harvey/Getty Images Europe, Jason Merritt/Getty Images North America)

Pantone’s 2014 color of the year might be Radiant Orchid, but it seems as if Hollywood has started to eschew that faint purple hue in favor of a much more vibrant shade from a totally different color family: fluro pink.

Over the last few days, neon fuchsia has surprisingly made many red carpet appearances. Actress Tika Sumpter stunned in a hot pink Michael Costello halter gown at the Hollywood premiere of her latest film, Ride Along, while Maria Menounos went for shock value in a floor-length shocking pink Max Azria ensemble at the 2014 Golden Globes. And across the pond over in London, ex-Pussycat Doll Ashley Roberts chose to merely dip her toe in the budding trend and swipe a matte schiaparelli pink shade across her smile.

Perhaps we should allow this to be a brief sartorial reminder... If you're a tad too timid to rock a color outside of your comfort zone, test drive it via eyeshadow, nail polish, or lipstick, à la Ashley. Then when you're finally feeling it, go hard or go home—just like Tika and Maria.