Editor's Pick: The Sustainable Mud Mask That Captures Alaska's Purity
Although the sharks of 'Shark Tank' didn't bite, we're completely hooked.
There are very few reality television shows that can hold my attention—OK fine, The Bachelor sucks me in every season, but I'm not proud of it. Let's rewind: There are very few reality TV shows that have earned my respect. Two of them, however, are Alaska: The Last Frontier and Shark Tank. So when Lauren Padawer, an Alaskan fisher like the ones featured on the Discovery Channel series, brought her sustainable skincare side business to the Sharks, she had me hooked (pun intended).
While I'm still fairly new to the green beauty game, I've long been a proponent of substituting products in my daily routine with eco-conscious alternatives (not to mention I've been fascinated with mud masks since Julia Roberts fell asleep in hers in My Best Friend's Wedding). Watching Padawer paint her organic, mineral-rich formula onto Kevin O'Leary, I was eager to jump in the mud and test it out for myself.
Although many beauty products abuse the term all-natural, Alaska Glacial Mud Co. actually contains only organic ingredients to truly detoxify. Ideal for all skin types, the refreshing, super-soft glacial mud simultaneously exfoliates, softens and promotes anti-aging. It's so safe, in fact, you can use it on other body parts.
While the skincare offers the natural beauty and benefits Alaska has to offer, Padawer puts the same care back into protecting her beloved backdrop, from utilizing biodegradable ingredients, post-consumer packaging and even hydro-power to produce the products. Additionally, ten percent of proceeds benefit environmental programs.
Unless you plan on visiting her tiny town of Cordova (only accessible by puddle-jumper or boat a la The Proposal) any time soon, stock up on Padawer's purifying mask, here.