Current Obsession: Love Premium Denim

Current Obsession: Love Premium Denim(Soure: Love Premium Denim; Left to right: 'Olivia' Slim Leg, $135; 'Suzanne' Straight Leg, $135; 'Olivia' Slim Leg, $135)Much like dating, finding the right pair of jeans can initially seem exciting, but after the third try-on (ok, twelfth), it becomes utterly exhausting. Luckily, Love Premium Denim lives up to its name with super-soft fabric, innovative fit technology and even surprisingly romantic accents. Let us count the reasons why we've fallen head over heels for this newly-launched line.

Although its introductory line is basic with just four styles, each priced at $135, rest assured the selection boasts quality over quantity. All garments are form-flattering, thanks to 35 percent lycra that offers stretch throughout each garment, molding to different body types while providing comfort and mobility, rather than restriction. All products include a lovely touch of red stitching and heart-shaped buttons that are present but subtle—no one likes excessive PDA.

Current Obsession: Love Premium Denim(Source: Love Premium Denim; Left to right: 'Kylie' Slim Leg, $135; Jegging, $135)On top of its two classic styles, 'Olivia' and 'Suzanne' (above), LPD also offers trendy silhouettes, including the 'Kylie' (our personal favorite, left) with its understated moto detailing and a standard jegging (right). While similar, each pair has its own unique features; in fact, they were not only inspired by women with different body types but specifically named after breast cancer survivors. Additionally, $1 from each purchase benefits cancer research.

Click here to feel (and spread) the love.
Associate Editor at StyleBistro. California native, Brooklyn resident & country girl at heart. Follow me on Twitter: @katie_ddavidson Follow me: Google
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