Current Obsession: Lou & Grey

Current Obsession: Lou & Grey(Source: Lou & Grey)As much as we love dressing up, there's no denying our endless desire for comfort—casual clothes that don't compromise style, to be exact. So when we heard LOFT was evolving its selection of loungewear into an entirely new line of apparel that was half active, half street, we were instantly intrigued. Last month, the retailer launched Lou & Grey, a collection of breezy basics suited for a beach day and beyond.

Current Obsession: Lou & Grey(Source: Lou & Grey Chambray Stripe Dress, $70; Zip-Pocket Pants, $60; and Terry Stripe Romper, $50)While the collection is primarily apparel, stand-alone stores boasting a range of lifestyle merchandise, including artisanal products from local designers, will soon be popping up around the country. The first opened earlier this year in Connecticut, emphasizing the brand's East Coast culture. Sophisticated yet straight-forward styles manifest in neutral shades of black, white, cream, navy and (naturally) gray, with soft textures and free-flowing silhouettes to boot. Although the luxe, versatile staples are worthy of an investment, all pieces are attainable at under $100.

Until a store rolls into your town, find your new easy-going essentials at all LOFT locations or shop the label online here.
Associate Editor at StyleBistro. California native, Brooklyn resident & country girl at heart. Follow me on Twitter: @katie_ddavidson Follow me: Google