Joan Smalls Estée Lauder has named Joan Smalls as their newest international brand ambassador. The Puerto Rican model will star in their cosmetics and skin care lines starting May 2011.
This deal is just the icing on the cake for Joan who made her runway debut in January, but has already walked all of the top runways and been photographed by fashion's most well regarded photographers. Joan says:
For me, Estée Lauder represents real beauty. It speaks to every ethnicity and age group. I plan to bring [women] confidence, so they accept themselves the way they are. I am looking forward to creating beautiful images and empowering women.
While many other brands opt for celebrities to endorse their products, Estée Lauder is heading in a different direction and going back to models. Joan is the third model they've signed this year and she joins an international crew including Liu Wen, Paulina Porizkova, Anja Rubik, Elizabeth Hurley and Constance Jablonski.
Check out more photos of Joan Smalls here: