Heidi Klum for Astor
It feels like not a day goes by without another celeb announcing their latest perfume. The latest is Project Runway host Heidi Klum, who has just signed a deal with Coty. The fragrance is expected to be released in September and will be called Shine.
The deal marks Heidi's second with Coty: She's a spokesmodel, artistic director and advisor for Astor cosmetics. The team at Coty appear confident that Heidi's global quality makes her appealing to a wide range of people. President of Coty beauty Renato Semerari says:
She is a complete woman, very modern. She is an entrepreneur; she is a showgirl.
It also sounds like this deal might just be one of many for Heidi—Semerari hinted that her own cosmetics line was "highly possible." What do you think, would you buy Heidi Klum branded perfume and makeup?
Check out Heidi Klum's Lookbooks on StyleBistro: