Designer Diane von Furstenberg attends a private preview of the exhibition "BALENCIAGA: Spanish Master" at Queen Sofia Spanish Institute on November 17, 2010 in New York City. (Getty Images)more pics » Diane von Furstenberg
Is there anything Diane von Furstenberg can't do? The fashion mogul is expanding her empire with, what else, a fragrance. The inspiration for the scent was that Diane "wanted to put the power of women in a bottle."
Diane by Diane von Furstenberg contains frangipani and violet, a contrast in scents that Diane says is the way she views woman. According to Diane, people have forgotten the power of perfume. She says:
I wanted a perfume that reflected womanhood — what I know, what I feel about being a woman — and the power that we all have that we can be the woman we want to be. I feel like in the past 10 years, people have forgotten the magic that a perfume can have, and the power that it has. And therefore, I definitely wanted to do something powerful and seductive, without being aggressive.
Diane by Diane von Fursternberg will be sold exclusively at Bloomingdale’s, Nordstrom and Sephora this October.
Check out Diane Von Furstenberg's Lookbooks on StyleBistro: