CK One Enters the Beauty Biz


CK One Enters the Beauty Biz Calvin Klein Spring 2012 (ImaxTree)

CK One Enters the Beauty Biz CK One Color Cosmetics (WWD)
CK One will soon being expanding its offerings to include a collection of color cosmetics. The CK One fragrance, first launched in 1994, has been a perennial favorite, so Calvin Klein Inc.'s president and CEO Tom Murry explained the idea for a makeup line was a natural progression.

WWD
reported Murry saying, "This latest extension embodies the energy and free spirit of CK One, offering fresh and unique beauty products that are ideal for today's youthful, independent consumer." Like the fragrance, the line is also meant to be affordable and have an easy approach to beauty.

The concept of simplicity also includes, as Calvin Klein Fragrances marketing vice president Thomas Burkhardt said, "individualism and defies stereotypes, with boundary-pushing edginess and individuality in its DNA...revealing your authentic, real beauty and never hiding it." The 130-piece collection will be available in the US in April exclusively at Ulta.

See the Calvin Klein Collection fall 2012 runway show:
  • CK One Enters the Beauty Biz
  • CK One Enters the Beauty Biz
  • CK One Enters the Beauty Biz
  • CK One Enters the Beauty Biz
  • CK One Enters the Beauty Biz
  • CK One Enters the Beauty Biz
  • CK One Enters the Beauty Biz
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