Jessica Simpson may not be able to tell the difference between chicken and tuna, but she does know how to create a ridiculously successful retail empire. Her namesake line is set to pull in over $1 billion in retail sales this year, and she's working on further expansion. Now, Jessica is giving some fledgling designers her sage advice as a mentor on NBC's new reality show, Fashion Star.
The series will follow 14 contestants as they compete to win a multi-million dollar contract to distribute their designs in three of America's largest retailers. The show will be hosted by Elle Macpherson and Jessica will take on the Tim Gunn-esque mentor role.
It'll be interesting to see if NBC can create a successful prime time fashion show. Will you tune in?
Check out Jessica Simpson's lookbooks on StyleBistro: