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According to a report in The Sun, the UK-televised-only design competition has fluctuated in ratings like whoa since its debut on August 14.
After the first two episodes—in which 12 aspiring British designers compete to create looks for RiRi and other pop personalities—veiwership fell from 95,000 to 79,000.
Although the show rocked its way back up the charts a bit after the third episode (110,000), the total veiwer numbers still fall below Brit TV channel Sky Living's average audience stats (153,000).
Hmm... We wonder what's going on across the pond?
The Telegraph attributes the rocky ratings to the fact that Rihanna doesn't actually make many on-screen cameos. Rather she mainly sticks to her producer role behind-the-scenes.
Are you a fan of the show? Do you think RiRi needs to get in front of the camera more? Share your thoughts on the fashion series in the comments below.