Kate Bosworth for Cotton Inc.
You know the jingle—"the touch, the feel of cotton, the fabric of our lives." It's been sung many times before and now a new starlet is going to take a stab at the famous tune. Kate Bosworth has been named the new face of Cotton Inc., the group that represents America's cotton producers and importers.
Past reps include Zooey Deschanel and Miranda Lambert. But unlike the others, Kate isn't a singer and this will be her official debut. The reason for the switch is the organization's attempt to portray a more fashionable and editorial image. Kate, as a "young, female fashion leader," was an obvious choice.
Kate's campaign launches this Friday. We can't wait to see it!
Check out Kate Bosworth's Lookbooks on StyleBistro: