Kate Moss and Terry Richardson Release Awkward Ad for Mango

Kate+Moss in Mango New Collection Launch at Centre Pompidou - Photocall And Party
Kate Moss and Terry Richardson attend the Mango new collection launch at Centre Pompidou on May 17, 2011 in Paris, France. (Getty Images)more pics » Kate Moss and Terry Richardson Release Awkward Ad for Mango Kate Moss
Mango scored a huge coup when they signed Kate Moss on to represent their brand. Anything Kate touches turns to gold, so hopefully this raises the Spanish brand's profile after years spent languishing in Zara's shadow.

Her ads for the campaign were just released, shot by Terry Richardson. In addition to the prints, they put together a video commercial. In it, Terry and Kate don Terry masks to steal a bag full of Mango clothes. They make their getaway in a van where Kate proceeds to try on several outfits while the van hurtles through the streets of Paris. Finally, they arrive at an undisclosed location where they are greeted by an elevator full of people in Terry masks.

Awkward? We think so. How is this supposed to sell clothes again? Watch the video here.

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