We normally see Florence Welch clad in oodles of Chanel and Valentino, but starting today it's guaranteed she'll be in a lot more Gucci. The Florence and the Machines songstress has just been named the new face of the brand.
Florence was handpicked by Frida Giannini herself, who says she was the muse for her Fall 2011 collection. Giannini says:
As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman. I met her in Los Angeles at this year's Grammys and was captivated by her presence. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman.
Florence follows in the footsteps of Rihanna, Mark Ronson and James Franco.
Source: Vogue UK
Check out Florence Welch's lookbooks on StyleBistro: