Miuccia Prada Won't Be Launching a Budget Collaboration Anytime Soon

Miuccia Prada Won't Be Launching a Budget Collaboration Anytime Soon (Getty)

Miuccia Prada Won't Be Launching a Budget Collaboration Anytime Soon Miuccia Prada (Getty)
Fashion designer Miuccia Prada will not be announcing a limited edition capsule collection for H&M anytime soon.

In an illuminating interview with Women's Wear Daily, the Prada creative director explained that she has resisted launching a mass collaboration, prefering not to simplify her brand for the sake of sales:
I try to simplify my ideas and make them more simple but beyond a certain point, the simplification is not a positive thing.…So extracting the essence of a brand so that a brand is just a bow, the brand is just a heart, the brand is just black…everyone would want that. Even the customers would want that. The majority of people want to just sell and probably [Kawakubo] would have found this aspect negative. Because in the end she didn’t want to banalize what she does and almost become a caricature of herself.

It’s clear that Chanel is known for the little jacket and Vuitton for the LV and us? Nobody really knows what we are, which is fortunate. Because I try to resist making a banal product. It’s clear that, as the world continues to get bigger, a bit of simplification is necessary but not to the point where it becomes totally useless or uninteresting.
Ms. Prada is also skeptical of the actual production of fast fashion, noting, "When things cost very little, you need to ask yourself how and where they were made."

Browse pictures of Miuccia Prada:
Miuccia Prada attends the 2010 Carlo Porta Award held at Teatro Manzoni on November 22, 2010 in Milan, Italy.Patrizio Bertelli (L) and Miuccia Prada (R) attend the 2010 Carlo Porta Award held at Teatro Manzoni on November 22, 2010 in Milan, Italy.Patrizio Bertelli (L) and Miuccia Prada (R) attend the 2010 Carlo Porta Award held at Teatro Manzoni on November 22, 2010 in Milan, Italy.Miuccia Prada attends the 2010 Carlo Porta Award held at Teatro Manzoni on November 22, 2010 in Milan, Italy.(L-R) Jake Chapman, Miuccia Prada, Franca Sozzani, Dinos Chapman attend the Jake And Dinos Chapman Opening At The ProjectB Gallery  on May 25, 2010 in Milan, Italy.(L-R) Jake Chapman, Miuccia Prada, Franca Sozzani, Dinos Chapman attend the Jake And Dinos Chapman Opening At The ProjectB Gallery  on May 25, 2010 in Milan, Italy.(L-R) Dinos Chapman, Miuccia Prada, Jake Chapman attend the Jake And Dinos Chapman Opening At The ProjectB Gallery  on May 25, 2010 in Milan, Italy.(L-R) Jake Chapman, Miuccia Prada, Dinos Chapman attend the Jake And Dinos Chapman Opening At The ProjectB Gallery  on May 25, 2010 in Milan, Italy.
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