Rumer Willis' Badgley Mischka Campaign Unveiled

Rumer Willis' Badgley Mischka Campaign Unveiled (Courtesy Photo)

Rumer Willis' Badgley Mischka Campaign UnveiledRumer Willis for Badgley Mischka A few weeks ago, Mark Badgley and James Mischka announced they'd found a Spring 2011 muse in actress Rumer Willis, the eldest daughter of Bruce Willis and Demi Moore. The designers stated, "We adore Rumer, she is glamorous, youthful and fun. Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection."

Now Rumer's ethereal campaign—shot by photographer Tony Duran on the shores of Malibu—has been unveiled. The images feature Rumer clothed in a variety of pieces from Badgley Mischka's lifestyle collections. The young star gushed, "It was so amazing to play on the beach in beautiful and timeless gowns. I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign."

Rumer's ads will make their print debut in March issues of fashion and lifestyle magazines.

Rumer Willis' Badgley Mischka Campaign Unveiled
(Courtesy Iconix)

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