Pharrell Helps G-Star Turn Ocean Pollution Into Denim

(Source: Michael N. Todaro/Getty Images North America)It was a powerful message Pharrell Williams chose to send amid the excitement of New York Fashion Week: We, as a species, are consuming too much. On Saturday, the recording star unveiled his latest collaboration, a denim line for G-Star Raw made from recycled plastic that's collected from the ocean. Pharrell made a point to introduce his latest project at the American Museum of Natural History in Manhattan—beneath a life-size killer whale, no less. 

In case you aren't up to speed on the plastic epidemic taking over our seas, here's the scoop: Plastic cannot be broken down once it is thrown away. The human population discards so much of the material, it ends up in the ocean. Marine life has already become so deeply polluted by the toxic chemicals that are released once plastic comes into contact with heat that contaminated particles are dispersed throughout the water, rendering clean-up of the mess nearly impossible.

But there are initiatives to help alleviate the problem. One of them is Bionic, an organization that retrieves plastic from our oceans and turns it into yarn. Pharrell serves as a creative director for the brand, which approached G-Star just under a year ago about utilizing the yarn for a new collection.

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