(Photo courtesy of PRNewsFoto/Breitling) Alaskan hunter Mark Spencer with his Breitling Emergency Watch.
Breitling watchback (Breitling)
The watch is no ordinary time-teller, though. It's a Breitling—a luxury range of chronometer-certified wristwear that comes equipped with a built-in homing signal.
One of those bad boys can cost up to $5,000 (or more) a pop. But that kind of seems like nothing when you compare it to the price of your life, right?
Once he realized he was done and lost, Spencer activated a micro-transmitter in his watch by unfolding, get this, a mini-antenna out from the depths of his bling. The antenna's distress signal alerted a rescue team nearby, who was able to swoop in with a helicopter and save the hunter.
"Breitling is the number one piece of equipment I always bring with me," said Spencer in a statement. "Even if I lose everything, I will always have my watch. That gives me and my family peace of mind."
How's that for some good PR?