Major Changes Happening at Joe Fresh

Find out what's coming next for the brand.

Major Changes Happening at Joe Fresh
(Source: Joe Fresh)

Joe Mimran, founder and the Joe of Joe Fresh, will step down from his role as creative director by the end of the week. He'll remain a brand ambassador while Mario Grauso, president of the Canadian fast-fashion brand, will take his place. 

Joe Mimran.
(Source: Getty Images)

Mimran launched the brand in 2006 and it has since become a go-to for quality basics at affordable prices. That won't change with the title switches.

“As I step back from my day-to-day responsibilities I’m happy to pass the baton to Mario and his team — experienced hands committed to our shared vision," Mimran said in a statement.  "I look forward to seeing the continued growth of Joe Fresh as we introduce this iconic Canadian brand to new markets and customers around the globe.”

Former Associate Editor at StyleBistro. Willing to try any workout trend. Green beauty junkie. Fan of overdressing. Proud member of the cult of Beyoncé. Twitter/Insta: @kristinarodulfo Follow me: Google