How One Online Store Is Changing the Way Americans Eat

Thrive Market makes getting healthy and giving back more accessible than ever.

How One Online Grocery Is Changing the Way Americans Eat
(Source: Thrive Market)

Why do so many people find eating healthy to be so difficult? Fad diets rise, fall and no one can ever agree on which one is truly "healthy." One thing nutrition experts all promote, however, is eating more home-cooked food and avoiding processed items. Unfortunately, even with the best intentions, a visit to the local grocery can prove a challenge with hundreds of options and no filter. One solution is Thrive Market, a socially conscious online store with the mission of making healthy eating affordable and available to all Americans no matter their geography or income level.

Kate Mulling, Thrive Market Co-founder and VP Content. 
Kate Mulling, Thrive Market Co-founder and VP Content. 
(Source: Thrive Market)

"Eating healthy isn't as out of reach as people think," Thrive co-founder Kate Mulling said, "One hundred years ago, almost all food was organic and it's crazy to think how pervasive chemical-filled food has become and how cheap and easy it is to buy fast food and junk food. That doesn't have to be the case anymore." 

Thrive operates like wholesale, membership-based retailer Costco, except it exclusively sells organic, non-GMO food, home, personal care and beauty products. For about $5 a month ($60 a year), you get access to best-selling green goods for 25-50% off retail prices. You can even shop by specific preferences like gluten-free, paleo, raw or vegan. 

How One Online Grocery Is Changing the Way Americans Eat
(Source: Thrive Market)

What is most inspiring about Thrive's platform is its commitment to social good. For every paid membership, one more is donated to a family in need. The company works with the Boys & Girls Club of America and the LA Fund to help distribute memberships directly.

Eating healthy isn't as out of reach as people think.

–Kate Mulling

Mulling, who is on the board of The Garden School Foundation, explained why this initiative was close to her heart, "I saw how many families that had kids going to schools wanted to be able to provide healthy, wholesome food for their families but just couldn't afford it," she said. "Living in food deserts in downtown L.A., [they] just didn't have access to it even as they were getting educated about the merits of healthy food." 

Democratizing healthy eating isn't only a worthy cause, but an urgent one. Obesity in America is projected to hit 50% in 2030 and obesity rates doubled in children and quadrupled in adolescents in the last 30 years. Thrive's mission to spread the practice of seeking wholesome, responsibly made food "isn't just good for your body, it's good for the environment and good for the economy," Mulling added.

Get started on Thrive Market by taking advantage of a deal exclusively for StyleBistro readers offering a free two-month membership and 15% off your first order! Sign up here and enter the code "STYLEBVIP".

Once you're all set, kick off your health journey with Mulling's personal list of top picks from the site below. 

How One Online Grocery Is Changing the Way Americans Eat
(Source: Thrive Market)

Barney Butter Smooth Almond Butter, $10

Mary's Gone Crackers Original Crackers, $4

Bob's Red Mill Gluten Free All-Purpose Baking Flour, $3

Nutiva Organic Virgin Coconut Oil, $9

Shady Maple Farms Organic Pure Maple Syrup, $12

Just Pure Foods Organic Cheesy Kale Chips, $6

Theo Coconut Organic Dark Chocolate, $3

Go Raw Organic Spirulina Super Chips, $4

Go Raw Organic Sprouted Pumpkin Seeds, $11

Kind Almond & Coconut Bars 12-Pack, $16

Garden of Life Raw Probiotics Ultimate Care, $37

McClures Garlic Spears Pickles, $8

Former Associate Editor at StyleBistro. Willing to try any workout trend. Green beauty junkie. Fan of overdressing. Proud member of the cult of Beyoncé. Twitter/Insta: @kristinarodulfo Follow me: Google