4. Floravere has modernized gown size charts.
When it comes to buying a wedding dress, most brides have to add two sizes onto their regular clothing size to get a dress that fits. It's a strange, outdated sizing practice in the bridal industry. But Floravere left those size charts on the cutting room floor.

"With our philosophy, we offer a transparent size chart," Molly told us. "Our sizing is regular street sizing. We send a measuring tape with the box and see what you're closest to."