2. Floravere is for the modern bride.
We chatted with Floravere founder Molly Kang and she told us: "It's for the modern woman who's very comfortable shopping online. I like to say she never wanted to be a princess, she's like the queen — she's not a princess."

This means Floravere dresses won't have "ruffles head to toe," instead they're more "modern and fresh."

Molly added that the gowns in the Floravere collection are inspired by the red carpet more than current bridal trends.