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Quality Becomes More Important Than Quantity
In Your Twenties: You know how many friends and/or followers you have on every social platform. The number means something to you even if you don't interact with most of those people in real life.

In Your Thirties: Maybe you use social media less, you delete accounts, or you whittle down your list of friends/followers. Whatever it is, these platforms just aren't an indicator of how popular you are anymore. You've realize the number of friends you have is way less important than the quality of your friendships.