What role does social media play in starting your own company?

"Social media plays a major role in starting your company and even maintaining a successful business. With the unlimited opportunity to reach millions of people around the world, you are able to build a successful brand much faster right from your phone. I remember starting my brand, Superstar Nail Lacquer. I did not have a lot of marketing or advertising dollars, but I did have Twitter, Facebook and later on Instagram, that allowed me to reach people who I had never met. I learned how to create ads for my page, create marketing campaigns that were sharable online, and even asked my audience to spread the word by reposting my products and services. Through that, I was able to cultivate and build an international tribe of fashionistas who became raving fans of my brand."