BB Dakota Sued Over 'Bella Swan' Jacket

BB Dakota Sued Over 'Bella Swan' Jacket (Photo Agency)

BB Dakota Sued Over 'Bella Swan' Jacket Stewart as Bella (via
Trendy clothing retailer BB Dakota is in a heated legal battle with Summit Entertainment.

BB Dakota was thrilled when Twilight costume designer Wendy Chuck outfitted the saga's lead, Kristen Stewart, in a blue cotton canvas jacket she purchased at Nordstrom. The enterprising marketing team at BB Dakota was quick to capitalize on the exposure, touting the jacket on its website with the pitch, "Bella Swann [sic] wears this jacket in Twilight and scores the hottest vampire in high school, and so can you!"

Apparently Summit Entertainment, the studio behind the successful vampire film franchise, doesn't appreciate the guerilla marketing. Last month, the studio reportedly filed a lawsuit against BB Dakota for copyright and trademark infringement.  Summit is filing to restrict all sales of the jacket.

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