Site Spotlight: Gifta

Site Spotlight: Gifta(Source: Gifta; Dannijo Kaleidoscopic iPhone case, $91, and Alessia Earrings, $476)Buying gifts for that person who's impossible to shop for may no longer drive you to drink. Gifta, an NYC-based e-commerce site that launched last month, helps identify the perfect present by narrowing your search down to items curated specifically for the recipient.

After signing up for free access to the online boutique, you're guided through a series of questions about the giftee, including their age, areas of interest and your relationship to them. From there, you simply choose the occasion you're shopping for and Gifta works its magic, displaying a host of options to choose from.     

Site Spotlight: Gifta(Source: Gifta; Jonathan Adler Pop Candle, $40; Multi Silk Beaded Clutch, $144) Dannijo kaleidoscopic iPhone cases ($91) and Swarovski-encrusted earrings ($476) are among the gift-worthy picks, along with scented candles by Jonathan Adler ($40) and ikat-print silk beaded clutches ($144). 

For your convenience, Gifta stores profiles for friends and family so you can easily browse gifts every time a birthday or holiday rolls around. And, as far as we can tell, you're free to save your own preferences, too. Need a present for someone? You can start looking here