Vera Wang Relaunches Lavender Collection in Time for Prom

Vera+Wang in Vera Wang - Runway - Fall 2011 Mercedes-Benz Fashion Week
Designer Vera Wang walks the runway at the Vera Wang Fall 2011 fashion show during Mercedes-Benz Fashion Week at The Stage at Lincoln Center on February 15, 2011 in New York City. (Getty Images)more pics » Vera Wang Relaunches Lavender Collection in Time for PromVera Wang Lavender Collection Vera Wang launched her diffusion collection Lavender in 2005 and it was an overnight success, pulling in over $18 million in wholesale sales until the recession forced it to shutter. But Vera believes in the line and has relaunched it just in time for prom and wedding season.

The first iteration of the line spread itself a little too thin over too many categories, so she repositioned it to focus on eveningwear only. Lavender is sold exclusively at Neiman Marcus with a price range of $395 to $595, putting it in solid competition with similar contemporary lines like BCBG Max Azria and Rachel Roy. The pieces are romantic and elegant, with Vera's signature draping and attention to detail.

Check it out at NeimanMarcus.com.

Source: WWD

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