Neon Moon
The U.K.-based lingerie brand doesn't mess around when it comes to representation and opening the lingerie world for all people. For example, in 2015, their #IAmNeonMoon campaign featured a transgender woman, plus-size women, and women who aren't classically "feminine" and, instead, are rocking a shaved head. 

Then in 2016, they got rid of their number sizes and replaced the back labels with terms like "Beautiful," "Stunning," and "Lovely," which were attached to different measurements. This helped women connect with the fact that their number didn't define them.