Target Unveils a Fresh Take on Plus-Size Fashions
The retailer tapped bloggers to model and weigh in on its latest fashion-forward collection, AVA & VIV.
"Happy. Vibrant. Flattering." Those are the words Stacia Andersen, Target's vice president of merchandising, uses to describe the retailer's anticipated plus-size collection, AVA & VIV. The recently-unveiled line, which was kept confidential for months, looked to popular bloggers Nicolette Mason, Chastity Garner and Gabi Gregg (above) to not only provide feedback but also model the fresh clothing for spring, which has finally hit stores.
"Our guests really go to bloggers with similar body types for inspiration and to understand how it's going to fit and how to style it," Andersen explained to us. While still under wraps, the retailer invited the trendsetters to its Minneapolis headquarters to test out and help perfect the affordable apparel. "We narrowed it down to these final three partially because they have very different styles; the spirit of this line is that it does have a single point of view but it can be worn very differently."
"What we were really excited to see were the bright colors and more youthful designs," dishes Gregg. "To have that ability to impact what’s going to be on the floors is exciting, to keep pushing them forward and making sure they don’t play it safe. I really like to see risk-taking when it comes to plus-size fashion because so often we’re restricted to the frumpy mom clothes.”
The expansive collection covers casual essentials, such as activewear ($25) and jeans ($30–$35), dressier separates ($17–$35) and even a number of assorted bathing suit styles ($23–$40) for the upcoming swim season.
Shop the fashion-forward line here.