Velvet by Graham & Spencer Launches Denim

Velvet (Source: Velvet by Graham & Spencer Toni Skinny Jean in Petrol, $167; Jenny Tailored Boyfriend Jean in Vintage, $167; Yves Tuxedo Skinny Jean in Noir, $147)When Jenny Graham and Toni Spencer founded Velvet in 1997, the duo introduced an instantly popular range of fine, LA-inspired T-shirts. A second line of contemporary dresses and separates coined Graham & Spencer followed ten years later, and earlier this month another wardrobe staple was added to the brand: jeans.

Made in Los Angeles and priced from $147 to $167, Velvet by Graham & Spencer’s debut denim collection includes three styles and 14 washes. Named for its designers are the Toni ($167)—a body-hugging skinny jean with a touch of stretch—and a slouchy, low-slung boyfriend style dubbed Jenny ($167). Yves ($147), a slim-fitting design accented with piped tuxedo pant detailing, completes the offerings.

(Source: Velvet by Graham & Spencer Toni Skinny Jean in Stone, $147; Jenny Tailored Boyfriend Jean in Zinc, $167; Toni Skinny Jean in Classic, $167) Lily Aldridge, who’s collaborated on two capsule collections with the brand (and happens to be a California girl), was tapped to star in the new denim campaign, modeling washes such as midnight, stone, vintage and sky.

Visit Velvet by Graham & Spencer to shop the collection, view the complete lookbook and get a "behind the seams" look at Aldridge's photo shoot. If you find a pair you fancy, snap them up now—ground shipping on all denim is free through July 31.