Collab We Love: Jeff Canham for Mossimo Supply Co.

Collab We Love: Jeff Canham for Mossimo Supply Co.(Source: JasminGPerez/Instagram)If the Spring 2014 runways have shown us anything, it's that surf chic is here to stay. And it looks like Target got the memo when they tapped San Francisco-based graphic-design artist and seasoned surfer Jeff Canham for its most recent collaboration. 

The 30-piece limited-edition collection for Mossimo Supply Co. features both men's and women's surf-inspired clothing ($12.99–$24.99), flip-flops ($12.99), and beach essentials, such as towels ($19.99). We were lucky enough to catch some waves and chat with Canham about his technique and the inspiration behind the collection. Canham explained that all of his ideas came organically and were loose sketched to evoke a laid-back beachy vibe. Mission accomplished, dude.

Collab We Love: Jeff Canham for Mossimo Supply Co.
(Source: Target; Jeff Canham x Mossimo Supply Co. Flip Flop Sandal, $12.99; Jeff Canham x Mossimo Supply Co. Swim Coverup Swim Dress, $19.99)The bright-hued, beach-ready collection, which is currently available in all Target locations and online, ranges from $12.99 to $24.99, so you can get the California-cool look without even stepping foot on the beach all summer (although, we have have a feeling you'll be making frequent trips).

Shop the full collection here.
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