COS (Finally!) Launches E-Commerce in the U.S.

COS (Finally!) Launches E-Commerce in the U.S.(Source: COS; Rounded-Sleeve Jersey Top, $69; A-Line Skirt, $115; Skirt with Front Zip in Neon Pink, $89; Rounded Shoulder Dress in Lemon, $125)Did you know H&M has an older sister? She's been away at college, earning a degree in modern architecture with a minor in geometry (as evidenced by her latest spring collection) and busy studying abroad in Europe, Asia, and the Middle East, the only places her structured silhouettes were available—until now.
COS (Finally!) Launches E-Commerce in the U.S.(Source: COS; Checked Bead Necklace, $39; Geometric Ring, $19)Earlier this week, COS launched its e-commerce site in the U.S. The brand's initials stand for Collection of Style, a nod to its mission for style over fashion and one of the reasons it's considered the cool, more mature sibling to retail chain H&M, which is known for producing fast-fashion with low pricing.

COS (Finally!) Launches E-Commerce in the U.S.(Source: COS; Lightweight Backpack, $59; Contrast Leather Sandals, $135)On top of minimal apparel ($19–$290), the site also offers swimwear ($22–$25), shoes ($125–$225), and accessories ($7–$225), all in complementary color schemes so you can mix and match pieces effortlessly and wear them a number of different ways.

Stores will soon follow the overseas voyage, with locations in Los Angeles and New York City set to open in the fall. Until then, browse the line's sophisticated, cohesive collection by clicking here.
Associate Editor at StyleBistro. California native, Brooklyn resident & country girl at heart. Follow me on Twitter: @katie_ddavidson Follow me: Google