One of Our Favorite E-Tailers is Closing its Virtual Doors
Gap Inc. just announced that Piperlime will close by April
Despite a recent makeover and complete overhaul on social media, Gap Inc.'s multi-brand e-boutique will close by the end of April.
WWD reports, "No specific reason was given for the decision to close Piperlime, but it's obvious that the retailer hasn't seen much buzz or press in recent years."
WWD also cited Gap Inc. CEO Art Peck as saying, "We plan to keep on pushing new ideas and look forward to seeing how we can apply what we've learned to the rest of the company.' He also thanked Piperlime's 'fashion-focused, loyal customers' and "dedicated employees."
We are super bummed as a team. We loved shopping Piperlime (and its frequent sales).
We pulled together our favorite pieces available now so we can all shop them before they're gone.