You Can Finally Shop Joe Fresh Online

You Can Finally Shop Joe Fresh Online(Source: Joe Fresh Zip Moto Jacket, $99; Snake Print Wedges, $119)It was worth the wait: You can finally shop Joe Fresh online in the United States for the first time. The new e-commerce site offers everything we love about the Toronto-based brand: clothing, accessories and shoes, ranging from sportswear to outerwear, activewear and sleepwear, all in Joe Fresh’s typically bright hues. Best of all, every order more than $50 gets free shipping.

You Can Finally Shop Joe Fresh Online(Source: Joe Fresh Contrast Baseball Sweatershirt, $49; Sophia Bush Limited Edition T-shirt, $24)But that’s not all: To celebrate its e-commerce launch, Joe Fresh is kicking off its #TurnColorOn campaign to spread the word about its signature vibrant color palette, with Sophia Bush as the face. The starlet teamed up with the brand to design a limited-edition T-shirt ($24) with 100 percent of the proceeds going to the Human Rights Campaign, a Washington, D.C.-based civil rights organization that aims to bring equality for lesbian, gay, bisexual and transgender Americans.

You Can Finally Shop Joe Fresh Online(Source: Joe Fresh Shirt Dress, $69; East West Tote, $89; Trimmed Ponte Pant, $39)Four style bloggers will also be participating in the #TurnColorOn campaign: Christina Caradona of Trop Rouge, Ashley Lemieux of The Shine Project, Jenny Ong of Neon Blush and Jessie Kass of Seams for a Desire. They’ll all share how to style Joe Fresh pieces by incorporating them into their closets and showing the results with photos and videos on the site.

Check out they style Joe Fresh pieces here and shop the new site's offerings here.
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