Brand Spotlight: Trademark

Brand Spotlight: Trademark(Courtesy: Trademark; Navy Tech Eliot Tee, $98; Navy Tech Stebbing Skirt, $98; Pine Grove Small & Large Tube Bangle, $48 & $58; Clear Small Springer Tote, $78; Navy Cadiz Sandal, $195)Pookie and Louisa Burch, step-daughters to Tory Burch, are ready to leave their own stamp on the fashion world. Today, the first collection for their label Trademark—an ironic nod to the difficulty they faced while determining a unique emblem—debuts on the brand's e-commerce site.
Brand Spotlight: Trademark(Courtesy: Trademark; Botanical/White Noddings Jacket, $188; Botanical/White Mantinea Kilt, $168; Pine Grove Hair Cube; Pine Grove Cicada Earrings, $65; Black Large Squared Bangle, $58)Sticking with a palette of neutral and primary colors, the selection of classic sportswear offers a mature aesthetic for young adults at prices their budgets can actually manage. For their debut spring collection, the sisters pulled inspiration from sophisticated '60s attire and American Minimalism art from the era, which translates to practical pieces unaffected by trims and embellishment.  Brand Spotlight: Trademark
(Courtesy: Trademark; Poseidon Edgington Jacket, $328; Large Square Bangle, $58; Small Andre Bucket Bag, $288; Wright Dress, $168)Silhouettes are clean and familiar but feature unexpected textures, such as a traditional sports coat made of iridescent polyester, a crop top and matching skirt fashioned out of vinyl, and structured day dresses done in playful gingham. There's also an assortment of retro accessories, including plastic see-through handbags, vintage-style barrettes in the shape of lobster claws, and modernized bobble hair ties. Pieces range from $28 to $440 and can be purchased online. The Burch girls are also set to open their first store location in Manhattan this April.
Associate Editor at StyleBistro. California native, Brooklyn resident & country girl at heart. Follow me on Twitter: @katie_ddavidson Follow me: Google
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