Style the Bump: Rachel Blumenthal

The fashion-forward founder of Cricket's Circle shares her maternity style secrets.

(Source: Rachel Blumenthal)

Welcome to Style the Bump, StyleBistro's new column devoted to maternity style, beauty and fitness. Here, we'll quiz our favorite tastemakers on how they stay chic, gorgeous and comfortable on the road to motherhood. 

Before Rachel Blumenthal gave birth to her son Griffin, she worked in the thick of New York's fashion and design world: first as a publicist for Yves Saint Laurent, then as founder of her own jewelry line, and finally as helping hand to her husband Neil, a co-founder of Warby Parker. But after her induction into new mommyhood—which included a barrage of opinions about the

Style the Bump: Rachel Blumenthal

products new mothers did and didn't need—Blumenthal decided to launch Cricket's Circle, a stylish and streamlined source for parenting advice, product picks and more. 

"I found that there wasn’t a trusted resource for the short answers," says Blumenthal, who's expecting her second child this June. "I felt that I could add some efficiency and trust to a category that’s really overwhelming for new moms."

Here, the enterprising mama gives us her best tips on looking good—and feeling great—during those long nine months.

We know you’re a bit of a fashionista and love to have fun with feathers, sequins, etc. How did pregnancy change your approach to getting dressed?
"That was the most frustrating for me, because I believe in not only dressing for your body but dressing for your mood. But I’ve found when I’m pregnant, it’s helpful to have more of a uniform. With Griffin, it felt like Groundhog’s Day—I literally wore the same thing every day: leggings, a long tunic and a black blazer. It was so boring. With this pregnancy, I really tried to apply more of my style and my sensibility of having fun with fashion. I’ve been wearing a lot of cute short dresses—both loose-fitting and tight—with black opaque tights and motorcycle boots or over-the-knee boots."

Do you have favorite maternity lines or pieces?
"I don’t tend to buy a lot of ‘maternity,’ per se. I tend to go for clothing I already have that can grow with me, or I will buy a lot of Zara loose-fitting dresses and tunics that I can wear now and after the baby. And I’ve had a lot of success with Theory tops. But I do love Paige Denim, AG and Citizens of Humanity's maternity jeans. And Blanqi makes really amazing black opaque maternity tights. They do both below-the-belly and over-the-belly styles."

Paige Denim Verdugo Maternity Ultra Skinny Jeans, $169, at Nordstrom; Blanqi Maternity Lowrise Belly Support Band Tight, $38, at Blanqi; AG Jeans Secret Fit Belly 5 Pocket Skinny Leg Maternity Jeans, $210, at A Pea in the Pod
Paige Denim Verdugo Maternity Ultra Skinny Jeans, $169, at Nordstrom; Blanqi Maternity Lowrise Belly Support Band Tight, $38, at BlanqiAG Jeans Secret Fit Belly 5 Pocket Skinny Leg Maternity Jeans, $210, at A Pea in the Pod
(Source: Nordstrom, Blanqi, A Pea in the Pod)

When it comes to dressing the bump, are you more ‘conceal’ or ‘reveal’?
"You get so much attention when you’re pregnant, and I want the attention to be about me and not necessarily this belly. So I don’t tend to wear a lot of super-tight clothes when I’m pregnant. Not because I’m not proud of being pregnant, but because I don’t want it to be the only thing that represents me. So a lot of styles I go for are on the looser side."

Miroslava Duma, rocking a baby bump at Fall 2014 Paris Fashion Week
Miroslava Duma, rocking a baby bump at Fall 2014 Paris Fashion Week
(Source: Pascal Le Segretain/Getty Images Europe)

You feature so many inspiring and stylish women on Cricket’s Circle's blog. Do you have a celebrity maternity fashion crush?
"Miroslava Duma. She’s been pregnant during Fashion Week with two children and she wears the most incredible, colorful, over-the-top fashion. I really admire that—it’s the way I traditionally think about fashion when I’m not pregnant. On a more practical level, I admire any woman who is able to maintain their sense of personal style during pregnancy, and still feel beautiful and like herself."

Let’s talk beauty. How has your skin and makeup routine changed during pregnancy?
"I tend to be really thoughtful about using natural products. This time around, I’ve really overhauled my whole beauty routine. Jessica Richard at Shen Beauty has been a helpful guide in terms of which products are safe and natural. I also use the EWG website to check the ingredients and safety rating of any product."

Any products you can't live without?
"I love Beautycounter—I use the shampoo ($20), conditioner ($24) and body wash ($22) every day. I also use Dr. Hauschka's all-natural deodorant ($23). And I love Pai's Avocado & Jojoba Hydrating Day Cream ($55)."

Beautycounter Clean Everyday Shampoo, $20, at Beautycounter; Pai Avacado & Jojoba Hydrating Day Cream, $55, at Shen Beauty; Beautycounter Rinse Everyday Conditioner, $24 at Beautycounter
Beautycounter Clean Everyday Shampoo, $20, at BeautycounterPai Avacado & Jojoba Hydrating Day Cream, $55, at Shen Beauty; Beautycounter Rinse Everyday Conditioner, $24 at Beautycounter
(Source: Beautycounter, Shen Beauty)

Last but not least: what’s your prenatal workout routine like?
"I’ll do three or four Physique 57 classes a week and one or two SoulCycle classes a week—at this point, I’m more like pedaling, I’m not really spinning. But at least I’m trying to maintain my normal activity level. And lots of walking!"

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