(Art by Tanya Leigh Washington)Unless you ascribe to the mist-and-walk-through method of spritzing perfume, chances are you've been committing a common slip up: rubbing it in. To clear the air, we had Sylvie Ganter (below), cofounder of artisan fragrance brand Atelier Cologne, explain why you shouldn't be so aggressive.
(Courtesy: Atelier Cologne)
The act of applying fragrance to your wrists and rubbing them together should never be done. The friction actually inhibits the release of a fragrance’s top notes, so it’s kind of like skipping the first few chapters of a book. Let the fragrance settle on the skin and open up on its own.”