Tuesday Tip: Why You Should Never Rub In Your Perfume

Tuesday Tip: Why You Should Never Rub In Your Perfume(Art by Tanya Leigh Washington)Unless you ascribe to the mist-and-walk-through method of spritzing perfume, chances are you've been committing a common slip up: rubbing it in. To clear the air, we had Sylvie Ganter (below), cofounder of artisan fragrance brand Atelier Cologne, explain why you shouldn't be so aggressive.
Tuesday Tip: Why You Should Never Rub In Your Perfume
(Courtesy: Atelier Cologne)

The act of applying fragrance to your wrists and rubbing them together should never be done. The friction actually inhibits the release of a fragrance’s top notes, so it’s kind of like skipping the first few chapters of a book. Let the fragrance settle on the skin and open up on its own.”
I'm the former Deputy editor at StyleBistro, as well as a stationery buff, skincare enthusiast and dog lover. Follow me on Instagram and Twitter: @cvelocci Follow me: Google
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