The Most Outrageous Style Moments from This Season of 'Broad City'
We got the inside scoop from the costume designer of the hilarious series—just in time for tonight's season finale.
Before you bid Broad City goodbye tonight—don't worry, it's just until next season—let's reflect on the eye-catching fashions from the second season. From Ilana's signature crop tops and youthful accents to Abbi's more thoughtful, sometimes artsy attire, we got the scoop on the girls' outrageous on-screen style straight from Staci Greenbaum, the costume designer for the hit Comedy Central series.
How do you approach the girls' wardrobes? "I just wanted to really capture that millennial, young adult living in New York. Their clothing should also embody the lifestyle that they lead. As aspirational as they are, they’re not really professional. As far as living in New York is concerned, every day can be a grueling. For Abbi, I felt like there should be some utility in the way that she dresses, and she plays it a little safer. Sometimes we see this more creative side of her come out, but overall she’s sweeter and more feminine in the way that she dresses. Ilana is an occasional dresser. Her everyday, low-key looks are really low-key—from how she gets dressed in the morning down to where she even finds her clothes—under her bed, draped over a chair from the day before. That is not an unusual way for people to get dressed in New York when laundry is a luxury. For Ilana especially, if she can find it and doesn’t see a huge stain on it, it’s fair game—I wanted to capture that. And for her, when she feels strongly about an occasion, she’s going to go all out. That can just be a Tuesday or that could be an event that she’s going to."
Now let's talk spending habits. Tell us about Abbi's signature blue dress. "She really needed a change. That was one of those moments when she felt like she had absolutely nothing in her closet, and shopping was going to solve it. She did a little retail therapy and missed the return window, which also is not hard to do. And so now, every time she wears it makes the dress cheaper and cheaper. If she can get ten wears out of it, it’s cheaper than a dress she might buy at H&M. If it were Ilana, I don’t know that she would react quite the same way, but Abbi takes herself a little bit more seriously. She’s going to make sure she gets enough wear out of it for every occasion."
What labels do you look to for the girls? "We really opted to go with accessible New York, kind of disposable clothing stores because that is what their budgets allow: one works for a start-up company and one works for a gym. We wanted to keep it really on-point as far as exploring things that are trend-driven, so we really do a lot of H&M, Forever 21, Topshop, Free People, American Apparel—brands that really resonate with 20-something-year-olds in the city. We also mix in things that you can find at thrift or second-hand stores because I find that often it can ground the look and provide depth and realness to a costume. You don’t want it all to be all brassy, brand-new H&M head-to-toe."
What style tips can our readers steal from the show? “You have to be true to who you are and also dress in a way that flatters you—that can either be your shape or your personality. What is it you want your clothes to say about you? It’s really good to find something you think defines your personality and go all the way—don’t hold back. If people can find the things that suit their personalities, that’s really the best thing you can do."
Tune in to the season finale of Broad City tonight at 10:30 CDT on Comedy Central.