Get Ready to Fall in Love with TLC's New Series 'Bride by Design'
Meet the Alabama-based bridal designer and star of the show, Heidi Elnora.
This weekend, we'll be taking a break from marathons of Say Yes to the Dress—but only to welcome Heidi Elnora to TLC's on-screen wedding circuit. Since competing in season two of Project Runway, the designer (then Heidi Standridge) has fallen in love, moved to Alabama, started a family, turned her stylish gaze to bridal wear and now landed her own series, Bride by Design, about her custom-made creations for Southern brides-to-be. We stole a few minutes with the busy star for a behind-the-scenes look at the show—plus how we can translate her romantic expertise to our everyday attire.
Can you walk us through the process of what you do for each bride? “When a bride comes in, the first thing we do is sit down and just talk. I think it’s so important to get to know somebody before you just start putting them in clothes—especially a wedding dress because it’s so specific to that certain person. It’s interesting, it’s a transition of who she was and who she’s becoming. It’s nice to get to know her and her family—the dynamics of everyone and all the personalities. Once I get to know her, her venue and everything like that, we start to try on dresses to figure out what it is she really wants. There’s three different lines brides can choose from based on her personality, venue and shape: what makes sense for how she wants to feel and look on her wedding day. It’s a lot of conversation, and I ask a lot of questions. It’s nice, brides will give their opinions. They want to learn and be educated."
You help your clients identify their wedding day style. How can our readers translate that to their everyday wardrobes? "Really go into your closet and look at your wardrobe. What do you tend to go to? Do you tend to have a lot of prints, patterns or bright colors in your closet? Do you wear the same old jeans and a T-shirt? Is there a reason you’re drawn to all V-neck dresses? I don’t think there are any rules to how someone should dress or stay on-trend because trends always circulate—they’re always coming back around. But I think it’s nice to really take the time to identify your wardrobe because you can then decide, ‘Do I like who I am? Do I like this woman that I’m displaying myself as, or do I want to update it?’ Just look at your clothes, and they’ll talk to you. They’ll tell you who you are. And who you are is fine, you can always update it. Wedding dresses [or] normal clothes, it’s just about making you feel good about yourself. At the end of the day, that’s all a woman wants is just to feel pretty and appreciated. If it’s a cardigan or a ruched waistband on a wedding dress that does that, all I want is to make them feel good."
Tune in to the series premiere of Bride by Design tonight at 9pm EDT on TLC.