How is Harper Wilde different from other bra companies?
"Other companies are innovating on the product. After two years of research, focus groups, and collecting hundreds of bra dressing room horror stories, we realized that the true issues lie not in the products themselves, but rather in the experience of shopping for them. Creating an amazing product was crucial — but that was table-stakes. We built the simplest, most hassle-free experience possible. We nixed measuring tapes, 17-page surveys, and the hundreds of options. We provide thoughtful designs, fair prices, and free Home Try-Ons, so that a woman can find her fit in the privacy of her home. We call it 'ra hopping': Bra Shopping, without the B.S."