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How Vibrant Hair Color is Driving Empowerment and Expression

Colorful you, confident you!

Sally Beauty, Image created by Livingly

Candy pink, seafoam green, multi-colored mermaid—vivid hair can boost your confidence and help you feel like 100% YOU. In the past, wilder shades of the rainbow were seen as best kept to artists or outliers, but that attitude is fading fast. Take it from Baddie Winkle, who says, “Colored hair makes me feel young.” Do what *feels* best for you. 

A new video by Sally Beauty drives home that having colored hair doesn’t make you unprofessional, unconventional, or one dimensional. Bold shades are as empowering in the boardroom as they are in the carpool line. They give you license to live out loud exactly the way you want. To do bright right, SallyBeauty.com can help you hone in on the perfect hue with a virtual Color View tool and then recreate the look you love at home with every hair color under the sun, in washable, semi-permanent, or permanent formulas. Take your color cue from the looks below—and the people wearing them, who prove being successful and having vibrant hair go hand in hand.     

Galantaly Green

When the color is just right—like this emerald green—it stands on its own as a simple, fresh look. “I use color to express myself, to stay as true to myself as possible,” says musician and TikTok creator Heather Chelan. It’s that same independent spirit that influenced Chelan to write and produce an original song about the power of vivid hair, which Sally Beauty used as a rallying cry to inspire people to live boldly in the hair color they want. “You have one life; if you’re not doing exactly what you want to do at all times, what’s the point,” Chelan says.

To get the look: Try Iroiro Premium Natural Semi Permanent Hair Color in Green.

How Vibrant Hair Color is Driving Empowerment and Expression
Sally Beauty

Striped Strands

Pediatric nurse Glecy Barquirin finds her colored tips make the kids she works with more comfortable. “Color makes me less intimidating, more approachable, friendlier, just a little more fun, and relatable,” she says. “My colored hair is just more me.” And because it’s ever so subtle, it’s a great way to dip your toe in the proverbial dye pool. 

To get the look: Try Color Brilliance by Ion Permanent Brights Creme Hair Color in Wintergreen.

How Vibrant Hair Color is Driving Empowerment and Expression
Sally Beauty

Multi-Shade Mermaid

As an American Ninja Warrior, Charity Grace LeBlanc is not afraid to be fierce. She’s also not afraid to live life in technicolor with mermaid-inspired hair, blending shades of blue and pink for an ethereal vibe. “This is the way I feel most like myself,” she says. Her hair color sets her apart from the competition and also helped her step into her most important role—as a mom to her two kids. “Everyone should be able to express themselves,” LeBlanc says.

To get the look: Try Iroiro Premium Natural Semi Permanent Hair Color in Neon Blue, Light Blue, Seafoam, Aqua, Neon PinkNeon Yellow and Lavender

How Vibrant Hair Color is Driving Empowerment and Expression
Sally Beauty

Double Dyed

Two-toned hair in the C-suite? Yes! Just look at Christian Brickman, CEO of Sally Beauty Holdings. His bright blue and magenta ‘do is a topic of conversation wherever he goes. “It creates a fun talking point where you connect with other people. It’s empowering in a way; it just allows you to be yourself,” Brickman says.  

To get the look: Try Ion Brights in Tanzanite and Ion Brights Radiant Orchid.

How Vibrant Hair Color is Driving Empowerment and Expression
Sally Beauty

Poppy Pink

Brian Terada, founder of Be Free, a nonprofit that supports the LGBTQ+ community, wears his pink hair with pride. “A lot of people put pink in a box and say only girls should express themselves with the color pink, but pink is for everybody; color is for everybody,” he says.

“Having colored hair says to the world I’m open; I’m expressive; I’m ready to connect and create and have a conversation. I’m ready to be me and I want you to be you.”

To get the look: Try Color Brilliance by Ion Semi Permanent Hair Color in Flamingo.

How Vibrant Hair Color is Driving Empowerment and Expression
Sally Beauty

For all your beauty products, expert advice, and DIY offerings, visit SallyBeauty.com.

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