Vintage Women's Products We Can't Believe Were A Thing
22. Formula-X Bust Reducer
While nowadays we have everything from wonder bras to breast implants to increase our bust lines, having a curvy figure wasn't always in vogue. Prior to the mid-1940s (before the invention of bullet bras and sweater girls,) a smaller bust size was seen as more fashionable. That's why there were creams, pills, and bras on the market that promised women they would take inches off of their bust lines, like this Formula X compound. "Is your figure marred by a heavy, sagging bust?" the ad asks. "Does that embarrassing chest-line bulge make you self-conscious and ill at ease? Now you can reduce an oversize bust."