WWDMAGIC Teams with 'Teen Vogue' and 30 Bloggers for Fashion Industry Trade Show
WHAT YOUNG WOMEN WANT - TEEN EXPERTS SPOTLIGHT FASHION, MUSIC, ART, MEDIA AND TECHNOLOGY TRENDS AT MAGIC
WWDMAGIC Partners with Teen Vogue and Fashion Bloggers to Launch A New Destination on Show Floor - A Showcase of the Hottest Trends That Inspire Teens, Tweens and Young Women
Los Angeles, CA - MAGIC announces the launch of a new interactive destination at the core of its WWDMAGIC show, providing a real-time look at the trends and styles shaping teens, tweens and young women. Like their lives, it represents a convergence of fashion, music, social media, art, style and technology. Located on the main Concourse of the Central Hall of the LVCC, this new environment will feature 30 emerging and celebrity fashion bloggers and writers from around the world reporting live from the WWDMAGIC show floor. These bloggers will provide trend reports, generate real-time video segments, participate in buyer chats and style-offs and much more.
Four top-tier junior and young contemporary brands will anchor the area –Levi’s, Jessica Simpson, French Connection and Free People. The focal point will be the Teen Vogue Blogger lounge, surrounded by a L’Oreal Beauty Bar, an iPad™ Art Wall, a social media lounge with interactive installations featuring Polyvore.com, Moxsie.com and Whrrl.com, and a DJ spinning throughout the show.
“If you want to know what young women want, and how it will drive their fashion choices for next season, come and listen,” says Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar’s Fashion Group. “Social media, fashion, music, art and technology all blend seamlessly in the lives of young women, and with partners like Teen Vogue, L’Oreal, Polyvore and the hippest teen bloggers around – we know that if it matters to young women, it will come to life this February on the floor of WWDMAGIC.”
Read more about the project here.